Lysol: Sorry Dads – You don’t matter
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I love advertising. To me, there is something great about a well told story, good copy, and nice imagery that makes people want to buy something. If you are looking for some good learnings on copy and marketing, check out … Read More

Jimmy Kimmel’s emotional story about his baby’s heart condition is heartbreaking
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On April 21st Jimmy Kimmel welcomed their second child, William “Billy” Kimmel, into their family. Congratulations! The May 1st Jimmy Kimmel Live show featured a tearful monologue by Kimmel about the heart condition that Billy was born with, and the … Read More

I’M SORRY! I now totally understand the importance of scheduling
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I never thought I’d be one of those parents who keep their kids to a strict schedule.   When I was a childless person, I found those “scheduled parents” so annoying. Plans with them had to be worked around rigid … Read More

Pay it forward: The Baby Sharing Economy
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They say it takes a village to raise a child, which I always thought referred mainly to family. My family is incredible. The amount of help and love they give is immeasurable. One of the most amazing things about becoming … Read More

Did you know that Lululemon used to make baby’s clothes?!
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True story: Lululemon used to make baby clothes. I have the proof, right here. So, why did they stop making them? I don’t know. Maybe because people don’t want to pay $98 for a pair of baby pants? To be … Read More

Is Diaper Genie Gouging the Baby Market on Poop Bags??
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Did you know that there is diaper garbage etiquette? Yup! Here is one tip: Don’t put dirty diapers in someone else’s trash! I didn’t know this until we had our baby, and were at our doctor’s office for the first visit … Read More

Llama Llama Red Pajama by Ludacris is epic
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When I think of Ludacris, I think of Move Bitch, Money Maker and Stand Up – I definitely don’t think of children’s books and lullabies. So, when I heard that Ludacris was doing a freestyle version of Llama Llama Red Pajama, I … Read More

What to do in Palm Springs with a newborn baby?
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Palm Springs is HOT in mid-April. Not like a little hot, but a lot hot. Not hot like Paris Hilton “that’s hot”, but hot like you can cook an egg on the ground. Then again, if you ask a local … Read More

Travelling with a newborn or infant on a plane? Read this.
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I hate carrying things. When we go shopping, I despise carrying bags. When we go anywhere, my biggest pet peeve is carrying something. I don’t know why, or how this happened, but it happened. I know, this is not a good … Read More

Is there Operational Drag in parenting?
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Should we be teaming up differently to be better, more efficient parents?? My office recently started to try to cut down on Organizational Drag. If you don’t know what Organizational Drag is, you can find an awesome podcast on it … Read More

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