» » aden + anais isn’t pronounced aden + anus

aden + anais isn’t pronounced aden + anus

posted in: Advice, Lifestyle 0

Did you know that only 2% of companies run by women break $1,000,000 in sales? Companies owned by men are 3.5x more likely to break $1,000,000. As an entrepreneur I found this fascinating; as a father of a daughter, I found this disheartening.

Did you know that the baby swaddle company aden + anais isn’t pronounced Aden + Anus? It’s actually pronounced “Aden and Ahn-Eh”!

Did you know that until aden + anais launched, there was no muslin swaddles in North America??! I don’t know what I would have done without them!

I am obsessed with podcasts, and one of my favourites is called “How I Built This”, which is a podcast interviewing founders of companies, and discussing how they built their companies and their cultures. I can not stress enough how incredible this podcast is. If you don’t listen to podcasts, you should learn how and listen to this one. If you’re a podcast listener, you should subscribe to this one ASAP. Seriously, go now. Below is the podcast with Raegan Moya-Jones.

This week’s episode of How I Built this features Raegan Moya-Jones, the founder of aden + anais, who discussed breaking the million dollar mark, building the company into doing more than $100,000,000 in annual sales, and the proper pronunciation of her company’s name.


Actually, she talks about a lot more than just those two things. She talks about being a mother of four, and growing her company. She talks about seeing a huge gap in the North American baby-market, and pouncing on it. She talks about working on her company in the evenings, but not leaving her full time job until sales hit $4,000,000 a year. She talks about breaking up with her business partner, and the stress it caused. She talks about the fact that her young children did not sign up to have a mother-founder. She talks about seeing Prince George being carried out of the hospital in an Aden+Anais wrap. She talks about being an entrepreneur and the obstacles she had to overcome including an old boss of hers at The Economist who told her that she doesn’t have the mind of an entrepreneur.

Raegan Moya-Jones and family, source: Mama And Tata

Raegan Moya-Jones talks about a lot, and the entire episode is fascinating. Whether you love muslin wraps, or not, give this episode a listen.

As an entrepreneur, I was inspired by this episode. As the father of a daughter, I hope Haddie has all the possibilities that she can dream about in the future, and trust that she’ll be able to break down any barrier or obstacles in her way.

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